10 Things That Your Family Teach You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel can help potential customers learn about your brand, find solutions to their issues, and then feel comfortable buying from you. Different types of content are more effective at each stage of the funnel.

At the top of the funnel informational videos, infographics and checklists attract attention, bring in leads, and keep the readers interested. Guides and templates that are gated work well in this stage.

Awareness

At this point, customers are aware of your brand and the services you offer. This is the stage where content is created to educate and inform prospects about the problems that your solution addresses and its distinct features from competitors.

Consider the keywords that your audience uses when searching online. Through keyword research, you can figure the terms your target audience is searching for that indicate the need for your product or service. These data can be used to build a content calendar and decide the content pieces that are targeted at these terms.

In addition, creating content for this part of the funnel can help you build your brand's affinity with customers. The more people are aware of your brand, the more trust they'll have in your capability to solve their issues. This will result in higher conversion rates for newsletter signups or purchases as well as clickthroughs on your website.

A well-planned content strategy can help you close the conversion gap in this stage. For instance, if you discover that the majority of your content is targeted at gaining awareness, but not enough of it is pushing buyers toward the purchase decision, you may increase your advertising budget to target middle-funnel keywords.

Social media is a different way to boost your bottom-of-the-funnel conversion. Social media platforms such as Twitter and Facebook let you interact directly with your customers, providing you an opportunity to showcase your customer service. This can include everything from retweeting positive reviews to promoting exclusive offers.

You can also use existing content to lure buyers into the bottom-of-funnel like blog posts or case studies. For example, if you write a blog post explaining the advantages of your product than a competitor's then you can post it on social media and ask readers to subscribe to your email list for more details. You can also encourage conversions in this stage by asking users to tag you on their social media posts after they have used your product. This will inspire others to do the same and help spread the word about your company.

Consideration

A successful content strategy will comprise a variety of content types that draw customers in each stage of the funnel. For instance campaigns to promote brand awareness could contain ads but they should also include blog posts and infographics that address common concerns and objections. This content can be further shared via social media and email to increase organic traffic.

As buyers move through the process of considering, content marketing funnel they begin looking for specific features of the product that will help them make a purchase decision. Frequently asked questions (FAQ) pages are a great type of content to use in this phase. Utilize keyword research tools such as Ubersuggest or search for popular hashtags in your industry to discover the questions your readers are asking. Develop answers to these questions and then add them to your content funnel map.

During this stage, it's crucial to provide a clear proposition of value that shows how your product or service will solve their problems and make them more cash. This content should also highlight your brand's uniqueness compared to the competition.

This is a straightforward step to evaluate because the consumer is making a decision to buy. Look at metrics like conversion rates, payment numbers and click-through rate to determine whether your efforts are achieving.

When consumers reach the advocacy stage and become loyal customers of your brand and share your content because they feel strongly about it. This is an effective method to increase the number of people who follow your brand. But you'll need to concentrate on creating content that entices people to share it, rather than focusing on purely engagement metrics. Use Sprout Social, for example to track the number of shares on social media as a result of your content marketing efforts. This will give you a clear picture of your influence.

Decision Making

In the final phase, people are looking for information that proves the purchase and explains how to utilize the product. At this stage, they want to be sure that your solution will solve their issue and justify the purchase. At this stage it is essential to provide high-quality content, like product guides and case study videos and customer success stories, is essential. Your customers also want to be able to ask questions and receive answers from your support team. Offering them customized emails and 24 hour customer support is an excellent way to please your customers and encourage them to share their experience with others.

At this point you're hoping that the customer will become a brand advocate and will recommend your product to their colleagues and friends. To convert these advocates into raving customers, you will need to provide them valuable information that will help them gain the most value from your product or service. Personalized newsletters, tutorial videos and free trial offers and loyalty programs are excellent ways to do this.

It's time to begin focusing on the retention of your audience after it has turned from leads into paying clients. Content marketing funnels tend to focus on revenue as their final goal. However, customers will remain in contact and interact with brands after they make purchases. For this reason, it's crucial to think of the funnel as a loop model, rather than an unchanging structure that ends with revenue.

The conventional content marketing funnels are helpful in planning your strategy, but they do not take into consideration the complexity of the buyer's journey. Reimagining the content marketing funnel as a circular model can help you develop an integrated strategy. By planning for each stage of the process you'll be able create content that is engaging your audience and content marketing funnel increase conversions. You can then utilize the data from conversions to improve and test your strategy. Are you ready to see how this strategy will benefit your business? Contact us today and request a complimentary playbook for content marketing.

Retention

A funnel for marketing content is a valuable tool that can help companies plan their strategy, execute it and measure its success. It can also help them identify the weaknesses in their strategy. If a brand has lots of content geared towards attention and interest, but only a few pieces aimed at middle of funnel, it should create content specifically for this stage.

Use tools like Ahrefs which examine the average time on a page and bounce rates of each piece to determine how specialized your content is. The higher the number, the more efficient your content.

It's important to update and keep relevant the content you create for the top of your funnel. This will ensure that your audience stays engaged and interested in your brand and the products or services it offers. This can be achieved by creating new content which is focused on key words, addresses questions your audience is likely to look for, and provides the most the latest information regarding your business or product.

As your audience enters the MOFU stage they'll be seeking more information on your product or service, as well as solutions to their problems. In this stage it is crucial to establish trust by providing authentic reviews and demonstrating value.

The final stage of the content marketing funnel is where your audience will make a purchase. This is usually done through gated content that requires an email address or some other type of registration to gain access. This content is meant to convert the engagement and awareness you've created at the top of your funnel for content marketing into qualified leads for your sales team to follow up with.

You can still influence the customer journeys through your brand, even though your support and sales teams are the primary ones responsible for retention of customers. Create content that is enjoyable for your customers throughout the entire process of content marketing. This can include helpful resources, behind-the scenes information and special offers that only your audience will be able to access. If you can build loyalty to your customers, they will become your best advocates and will help reduce your sales cycle.