10 Things That Your Family Taught You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel is a way to assist potential customers to learn about your company, find solutions to their problems, and then feel comfortable buying from you. Different types of content are more effective in every phase of the funnel.

Checklists, videos, and infographics are effective in getting attention, creating leads and keeping readers engaged. Gated content, like guides and templates, also performs well at this stage.

Awareness

At this point, consumers know that your brand exists. They are also aware of the solutions you offer. At this point, content is meant to give answers and educate potential customers about the issues your solution tackles, as well as what makes it different from competitors.

To identify your content gaps at this point, think about the types of keywords your audience uses to browse on the internet. You can conduct keyword research to determine the terms your audience uses when searching online. This will assist you in determining whether your product or service is in demand. This information can be used to create a content calendar and then decide the content pieces that are designed to target these keywords.

Producing content for this stage of the funnel can help you build brand loyalty among consumers. The more your consumers know about your brand, they'll have greater confidence in your ability to solve their problems. This results in higher conversion rates for newsletter signups or purchases, as well as clickthroughs on your website.

A well-executed content strategy can help you close the gap in conversion at this stage. For instance, if discover that the majority of your content is aimed at gaining awareness, but not enough is pushing buyers toward the purchase decision, you can increase the amount of money you spend on advertising campaigns to focus on middle-funnel keywords.

Another method to increase your bottom-of-the-funnel conversion is to use social media. Social media platforms such as Twitter and Facebook enable you to engage directly with your customers giving you the opportunity to show off your dedication to customer service. This can range from retweeting reviews to promoting exclusive offers.

You can also utilize content that already exists to push buyers down the funnel, like case studies or blog posts. If you write a blog post explaining the reasons why your product is superior to a competitor's you can share it via social media and invite your readers to join your email list to receive more information. You can also encourage conversion at this point by asking your customers to tag you on their social media posts after they have used your product. This will inspire other users to follow suit and help spread the word about the brand.

Inquiry

A good content marketing strategy incorporates various types of content to attract customers throughout the funnel. Brand awareness campaigns, for example may include ads, but also blog posts and infographics that address the most common issues and objections. These pieces of content can be distributed via email or social media platforms to increase organic traffic.

As consumers move through the decision-making process and begin to look for specific features of the product which will assist them in making an informed purchase decision. Frequently asked questions (FAQ) pages are a great content type for this stage. Use tools for keyword research like Ubersuggest, or search popular hashtags within your industry to find questions that your readers ask. Create answers to these questions and then place them in your content funnel map.

In this phase, it's important to provide a clear value proposition that shows potential customers what your product or service will solve their issue and make them more money. This content should also highlight your brand's uniqueness when compared to the competition.

This is a relatively simple step to measure, as consumers are making a decision whether they want to buy. To determine if you're getting the job completed, check out metrics such as conversion rate, number of payments and click-through rates.

As they move into the advocacy stage they become loyal fans of your brand. They also share your content because they feel strongly about it. This is a powerful way to grow your audience. You'll need to create content that inspires people share it, instead of simply looking at engagement metrics. Utilize Sprout Social, for example to track social shares that are a result of your marketing efforts with content. This will give you a more accurate view of your impact.

Decision

They are looking for content in the decision-making process that validates the purchase and provides instructions on how to use the product. At this point, they want to know that your product solves their issue and make the investment worth it. At this point the need for social media content marketing high-quality content such as product guides and case study videos and customer success tales are essential. Your customers should also be able to ask questions and get answers from your support team. Offering them personalized emails and round-the-clock customer support is a great way to please your customers and encourage them to share their experience with others.

You hope that at this stage the customer will turn into an advocate for your brand and promote it to their friends and co-workers. To turn these advocates into enthusiastic customers, you'll be required to provide them with relevant information that will help them get the most from your product or service. You can do this by creating personalized newsletters, tutorial videos free trial offers, and loyalty programs.

After your audience has changed from leads into paying customers It's time to concentrate on retention. Content marketing funnels usually focus on revenue as the final goal. However, customers will remain in contact and interact with brands even after they have made purchases. It's essential to think of funnels as a dynamic model that includes revenue, not static models.

While traditional funnels for content marketing can aid in planning your strategy, they don't account for the complexity of the buyer journey. Reimagining the funnel of content marketing as a circular model will aid in developing an integrated strategy. You can create content that engages your audience and boosts conversions by planning for each phase of the journey. You can then use the information from conversions to optimize and test your strategy. Are you ready to see the difference this approach can bring to your company? Contact us today to request a complimentary playbook for content marketing.

Retention

A content marketing funnel is a useful tool that helps brands plan their strategy, execute it, and measure its effectiveness. It can also provide visibility into the gaps in their content strategy that need to be filled. For instance the case where a brand has a lot of content targeted at generating awareness and interest, but a small amount aimed at the middle of the funnel, they should prioritize creating content that is targeted at this stage.

Use tools like Ahrefs that examine the average time on the page and bounce rate of each piece to determine how targeted your content is. The higher these numbers, the more effective your content.

After you've put together content to be the top of your funnel for marketing content It's crucial to keep it current and relevant. This will keep your customers interested in your brand and its products and services. The best way to do this is to create new content that focuses on specific keywords, provides answers to questions that are likely to be asked by your customers and includes the most recent information on your business or product.

As your audience enters the MOFU stage they'll be seeking more detailed information about your product or service as and ways to resolve their problems. It's also important to build trust at this stage by providing honest reviews and demonstrating the value of your product.

The final step of the content marketing b2b marketing funnel is when your target audience will make a purchase. This is typically accomplished through restricted content that requires an email address or other type of registration to gain access. This content is designed to turn the engagement and awareness you've created at the top of your content marketing funnel into qualified leads for your sales team to follow up on.

You can still influence the journeys of your customers through your brand, even though your support and sales teams are responsible for retention of customers. Create content that delights your customers throughout the entire funnel of content marketing. This can include helpful sources, information behind-the-scenes and special promotions that only your target audience will have access to. If you can build trust among your audience they'll become authentic advocates for your product and naturally reduce the time it takes to sell your product.